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marketing campaign
back of person's head with headphones on
In the ever-evolving landscape of music streaming, Spotify continues to push boundaries with its latest innovation - Daylists.
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Gatorade sports bottles concept
Gatorade, the sports drink giant, is taking personalization to a whole new level with its latest marketing campaign named Gatorade iD.
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smiling woman taking a selfie on cell phone
Social media gives a megaphone to every user and establishes different ways to present ourselves to the world. And it’s still evolving.
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Gen Z Subculture Marketing
The existence of subcultures is making traditional segmentation obsolete and more difficult for marketers to identify and connect with consumers.
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Who wrote that social post
Some notable brands are establishing “creator labs” that can be interpreted as tampering with the independence of major social media influencers.
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Real Time Marketing, charts and graphs on laptop screen.
Real time marketing is the process of monitoring consumer responses to marketing messaging and then adapting campaign content and tactics in real time.
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Participation Marketing
Participation marketing stands out from traditional marketing approaches by encouraging active participation and interaction from consumers.
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Black Friday 2023
The Thursday after Thanksgiving still produces more than 20 percent of a retailer’s annual revenue. Last year shoppers spent $196.7 million on Black Friday.
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woman on cell phone at laptop, with holiday decorations around. Holiday marketing concept.
Failing to plan and prepare holiday marketing campaigns in a timely manner can not only ensure costly inefficiencies but will likely give the competition a head start.
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Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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