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marketing budget
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As the current year's budgets begin to run out and new year's allocations remain to be approved and distributed, B2B marketers can find it difficult to set a final course for action for the remainder of the calendar year.
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The challenges of launching and sustaining a small business are numerous and formidable. Statistics for businesses that started in 2016 indicate that nearly half, or 49.7 percent, failed to achieve a fifth anniversary in 2021.
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Marketing Budget
From the very beginning of the modern marketing era, one constant factor in brand promotion and a marketer’s broader efforts to connect with consumers was the inability to accurately know, with any degree of certainty, the real impact marketing efforts had on a company’s success. Digital marketing’s ability to offer some expanded insights, based on...
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Image Credit: stoatphoto / Shutterstock.com It’s another one of those debates that never seems to be resolved. Is marketing and advertising an investment or an expense? The accountants will tell you that it is most certainly an expense, but if spent skillfully and efficiently, it is an expense that can produce added revenue, increase market...
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Image Credit: Dusit / Shutterstock.com One long established philosophy in business has been, “You can almost never save your way to profitability.” For decades, the edict assured that marketing and advertising efforts were the last disciplines to receive the axe when the time came to make the inevitable cuts to expenses in order to maximize...
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Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...
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On June 3rd, 2011, Junction attended The Gramercy Institute’s Journal of Financial Advertising & Marketing (JFAM) Forum held at the New York Stock Exchange. Bill Wreaks, Chief Analyst, JFAM, assembled seven powerful groups of panelists in a fast paced, 30 minute per panel discussion of “What Financial Marketers Want from their Digital Marketing.” Bill gave...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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