fbpx
Contact Us: 678-686-1125

Tag

loyalty
Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
Read More
For those who remember the traditional drug stores from the 1960’s, the new Duane Reade Drug Store, located at 40 Wall Street in New York City, has to be quite a shock to your traditional concept of a place where you can get your  prescription  filled or purchase some favorite toiletries and tooth paste. It...
Read More
It’s no secret: Americans love football. The Sunday tradition of gathering with friends and watching our favorite teams beat up on each other is an experience that resonates with millions. We have already discussed the status of the National Football League as an elite brand ‘juggernaut’, but looking at the number of digits on its...
Read More
A little over 2 months into the a lockout between the National Hockey League and its players, the results of a public opinion poll were published in an editorial in Canada’s The Globe and Mail suggesting that the league’s brand had suffered damage equivalent to or even worse than British Petroleum (BP) following the 2010...
Read More
A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally...
Read More
Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what...
Read More
The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized...
Read More
We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show...
Read More
In a span of just over a quarter of a century, the internet has drastically changed the landscape of the retail economy as online shopping has grown from basic ‘electronic malls’ to the preferred purchase path for millions of people worldwide. Now, the limits of what eCommerce might ultimately become are being pushed even further....
Read More
Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In...
Read More
1 2

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
acspca case study image
Advent Partners