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loyalty programs
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Restaurant marketing has come a long way since the introduction of the “blue plate” specials in Fred Harvey’s chain of diners in 1892.
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Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.
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Early loyalty programs focused on discounts and financial incentives to bring customers back for repeat visits, but today’s best programs focus on increasing customer engagement and provide additional touchpoints with customers.
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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