Image Credit: Stockbakery / Shutterstock.com Perhaps the most inconvenient aspect of shopping online is returning an item that failed to meet expectations. Repacking and taking the unwanted item to a shipping location is often inconvenient, time consuming and expensive. Amid all the fanfare about how online sellers are eating brick and mortar retailers for lunch,...Read More

Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to...Read More

In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store....Read More

Earlier this year, JC Penney unveiled a rebranding and a new strategy that eliminated discounts and coupons in favor of an ‘everyday’ low pricing structure along the lines of Walmart and Target. The shift didn’t necessarily come as a huge surprise, after former Michael Francis, a former Target Executive, took the reigns as president in...Read More