E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...Read More

Perhaps the greatest challenge for data collectors and marketers in the coming year will be complying with the regulations concerning the collection and use of consumer data. After years of mega-breaches of internet websites, consumers have awakened to the amount of private information that was collected and distributed without knowledge. In the first six months...Read More

Word-of-mouth advertising has always been recognized for its effectiveness and ability to build trust among consumers. The word of a friend or family member is seen as more credible than that of a seller. Long before the internet and the digital revolution, the word of a satisfied customer was considered a reliable testament to a...Read More

The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More

Image Credit: Konstantin Chagin / Shutterstock.com Website Content Accessibility Guidelines (WCAG) is a set of standards for online and mobile content developed by technology and accessibility experts to fully address consumers with accessibility issues. Repeated court rulings have extended the Americans with Disabilities Act of 1990 (ADA) to not only cover a business’s physical locations...Read More

Image Credit: Rawpixel.com / Shutterstock.com Start a conversation about search engine optimization (SEO) and algorithms and most audiences will respond with blank stares that indicate complete lack of understanding or interest. Even though the subject is vitally important to anyone whose livelihood depends on the internet and making connections with customers through a website, algorithms...Read More

Image Credit: pixinoo / Shutterstock.com Few businesses will openly champion how they benefited from the shelter-in-place orders across America, but video streaming may just be one entertainment industry segment that will quietly relish being in the right place at the right time. Early returns showed that paid subscriptions for streaming TV and video jumped 32%...Read More

There is a digital time-bomb set to explode on 90 percent of retail eCommerce websites in June 2020. While the clock is methodically ticking away the minutes and seconds, the majority of business owners using Magento 1.x haven’t even begun to defuse what could become a real web calamity. The creators of Magento, the most...Read More

Image Credit:  Zilkovec/Shutterstock.com We’re all accustomed to playing a game by a set of rules designed to establish an order of fairness. Each player follows a common set of regulations to ensure inclusion of all who share the field of participation. Being a champion in any business community mandates that the actions taken to achieve...Read More

Image credit: Jeramey Lende / Shutterstock.com As a youngster it was a concept that brought glee to the hearts of many a child. Christmas in July! What a great idea. The very thought of having another bite of the gift-receiving apple five months early was an idea that seemed too good to be true. And...Read More