Companies have shifted focus from growth to sustainability as the economy rebounds and recovers.  As seen with the financial giants, even the largest and most powerful companies are searching for strategies to maximize spend across all business units, especially marketing/advertising. Fortune 500 companies depend on marketing dollars to raise awareness, capture market share, and meet...Read More

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising &...Read More