Influencers are usually famous, well-known or personable social media champions who are paid by companies to pitch a brand's offerings.Read More

The debate between art and commerce is not new; it has been raging between producer and promoter almost since the first sonnet was pressed into a wax disk.Read More

The fog of the COVID-19 pandemic continues to clear across the landscape and many marketers are beginning to realize just how the historic event is impacting consumer behavior. Not surprising is the data that is revealing a shift in how people feel, physically and emotionally, about the home and workplace. According to a recent 2020...Read More

Disney Creators Lab selected 20 influencers to participate in its new program on how to effectively promote Disney content on social media.Read More

Can the consumer rely on an influencer to honestly disclose a financial relationship with a brand?Read More

A study by Defy Media found that 60 percent of millennials say they are likely to purchase based on favorite YouTube personalities rather than from a famous television or big screen celebrity. But it’s not just the “Big M” generation that is reacting favorably to influencer marketing. Nearly half of consumers report discovering new products through favorite...Read More

Image Credit: Mykolastock / shutterstock.com If you think there is a day for everything, you would be correct. We observe the familiar National holidays and the well-established, traditional days set-aside for honoring those we love, those who gave an extra measure of devotion on our behalf, and of course, days to honor Mom, Dad, Gramps,...Read More

Image Credit: Jacob Lund / Shutterstock.com Influencer marketing continues to make good on last year’s predictions of continued growth from a diverse array of brands. Led by fashion and beauty aids, eMarketer’s 2019 Report indicated that 48 percent of brands used or planned to use influencer marketing in 2019. As many as 88 percent of...Read More

Image credit: Andrey_Popov/Shutterstock.com Launched in 2010, Instagram allows users to upload and manipulate photos and videos and share them with other pre-approved users. Immediately popular, Instagram has grown to include one billion registered users in 2019. Acquired by Facebook in 2012, Instagram has a history of continuous improvement that has led it to create influencer...Read More

Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...Read More