Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...Read More

Perhaps the greatest challenge for data collectors and marketers in the coming year will be complying with the regulations concerning the collection and use of consumer data. After years of mega-breaches of internet websites, consumers have awakened to the amount of private information that was collected and distributed without knowledge. In the first six months...Read More

Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...Read More

Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...Read More

When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA...Read More

With the booming economy, most businesses are entering the time of year when just keeping ahead of the day-to-day demands of the consumer is daunting. Just like that it’s time to start strategic planning for 2019. For those who say they are ready to get out in front and get started on planning for next...Read More

Internet access from mobile devices now represents 63 percent of all traffic in the United States. Mobile now has more total page views than desktop. If your company has not adequately modified your website to function consistently across multiple sized device screens, the time to do so is now.  In 2019, mobile advertising will represent...Read More

Chatbots, a computer program or artificial intelligence which can simulate a convincing conversation with humans, are predicted to be the latest technology to revolutionize many aspects of repetitive commercial and business functions. Typically used in dialog systems for various practical purposes, including customer service or information acquisition, Chatbots are poised to impact the customer service...Read More

Unlike the biggest shopping season of the year, the second busiest doesn’t enjoy the same prominence or experience the same anticipation from consumers, unless of course you are a summertime-weary parent. Back to school shopping is the second largest selling opportunity for retailers and it is expected to generate more than $82.8 billion is sales...Read More

Much has been said about Millennials, their character traits, work ethic, shopping habits, methods of communication and just about any other imaginable fundamental behavior, and not all the comments have been positive or flattering. The millennial generation usually identifies those born between 1981 and 1996. Arriving in the era of massive technological advances, they have...Read More