Image Credit: Rawpixel.com / Shutterstock.com The pandemic of 2020 continues to attract victims and turn their lives upside down. For the millions who have lost jobs and the thousands of entrepreneurs who have experienced the loss of a lifelong dream, it is hard to believe that there are those who espouse that now, amidst all...Read More

Image Credit: Blue Planet Studio / Shutterstock.com The digital technology revolution of the past decade has produced significant disruption of established methods of just about everything business. The dynamics of consumer/marketer relationships have discarded traditional approaches of once basic marketing think. In the pre-ecommerce era, brands were built through creative advertising campaigns that presupposed the...Read More

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and...Read More

With emergent technology and new consumer behaviors driving the marketplace, CIOs and other business leaders are recognizing the increasing need for innovation to support growth. Disruption has become a resonant buzz word, but is it possible to truly invent or innovate at all? A popular Ted Talk given by filmmaker and author Kirby Ferguson offers...Read More

Business communication is the latest segment to experience a paradigm shift. Companies are mobilizing clients and colleagues to participate in a conversation via social networking to gather insights, collaborate, solve problems, and make better decisions. The corporate world may view the idea as incredulous, but for companies like IBM, it’s a reality. McKinsey & Company...Read More

Computer automation has long since allowed businesses to replace employees with technologies to increase efficiencies in operations. Companies across industry leverage the seemingly effortless execution of technology, side-stepping the importance of a human intelligence to react and adapt to inconsistencies that could have immense impact to the business and the consumers it supports. Online eTailers...Read More

It was hard to miss the 4-page spread in The New York Times celebrating IBM’s 100th anniversary.  Ranked by Forbes as the 31st largest company in the world, IBM proves its staying power despite the loss of its founder, Thomas J. Watson, Sr. The company operates on  the principle that a business’ long term success...Read More