The Thursday after Thanksgiving still produces more than 20 percent of a retailer’s annual revenue. Last year shoppers spent $196.7 million on Black Friday.Read More

Failing to plan and prepare holiday marketing campaigns in a timely manner can not only ensure costly inefficiencies but will likely give the competition a head start.Read More

Image Credit: Voloshyna Anna / Shutterstock.com It is next to impossible to overstate the importance of the holiday shopping season to the success or failure of consumer businesses. The annual, year-end selling season has become the last opportunity for many businesses to salvage some positive results in an unprecedented year of negative challenges and unforeseen...Read More

Image Credit: TierneyMJ / Shutterstock.com The dust is settling from 2019’s initiation of annual holiday spending and the analysts are busy evaluating and declaring the winners and losers of this year’s big game. For those whose life’s profession is marketing, the results of post-Black Friday, Small Business Saturday and Cyber Monday consumer shopping are as...Read More

Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...Read More