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Image Credit: Voloshyna Anna / Shutterstock.com It is next to impossible to overstate the importance of the holiday shopping season to the success or failure of consumer businesses. The annual, year-end selling season has become the last opportunity for many businesses to salvage some positive results in an unprecedented year of negative challenges and unforeseen...
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Image Credit: ilona.shorokhova / Shutterstock.com For nearly a half-century, Black Friday has been recognized as the kick-off of the Holiday shopping season. It is thought that the day after Thanksgiving became known as Black Friday in the early 1960s when Philadelphia police officers used the term to describe the massive traffic jams generated by the...
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Amazon Prime Day debuted on July 15, 2015, as a way for e-seller Amazon to boost sales during what is typically a slow sales period. The annual campaign is targeted towards Amazon Prime members who pay as much as $119.00 per year for the privilege and benefits of an Amazon Prime membership. In the initial...
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For retailers and sellers of just about every consumer product, the Christmas selling season is a crucial time. It is estimated that between 50% and 80% of total revenues are generated in the final six to eight weeks of each year. Surveys and studies are predicting that sales this shopping season will generate between $157...
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Image Credit: TierneyMJ / Shutterstock.com The dust is settling from 2019’s initiation of annual holiday spending and the analysts are busy evaluating and declaring the winners and losers of this year’s big game. For those whose life’s profession is marketing, the results of post-Black Friday, Small Business Saturday and Cyber Monday consumer shopping are as...
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Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...
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Image Credit: Rido / Shutterstock.com It’s a common scenario: imaginative company harnesses new technology to produce a unique product that millions of consumers find irresistible. Consumed with publicly-lauded and sky-rocketing success, the once innovative teams of product developers and marketing gurus stand-by and observe as a competitor passes them by, and steals their lunch, thunder...
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Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to...
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Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared...
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The season for gift giving is fast approaching, and retailers from hometown America to online retailers way out in cyber space are looking for the gift of increased sales and black ink bottom lines. The 2017 holiday selling season was the biggest and best since 2011. Sales in the U.S. grew 5.5% in brick and...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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