Like most of today’s newest technologies, Global Positioning System (GPS) and the broader Global Navigation Satellite System (GNSS) are essential systems that impact our lives every day, but few of us fully understand what they are. Most of us are content to just reap the benefits of these seemingly magical satellite technologies and rarely think...Read More

It’s not a bad idea to measure the room, before you go out and buy a bunch of new furniture. After all, who among us has not gotten that really great looking piece of furniture delivered only to realize it won’t fit the room.  But even if you have mastered tape measuring 101, sketching the...Read More

In 2013 mobility, big data and the cloud environment emerged as three of the top technology trends, disrupting many well-established norms long observed by technology businesses, marketers and IT professionals.  Consumers who were once tied to a stationary world of computing and collectively leashed by techies, marketers and system applications began to find the established...Read More

Anyone who is experienced in traveling by air is well aware of the importance of following the status of their airline flight to keeping their schedule and travel plans on track. At best, traveling by air today has become an adventure fraught with delays, cancellations, upgrades, standbys, and just general status changes. Airlines are now...Read More

Over the course of the past year, we have frequently touched on how location-based services, specifically geolocation technologies, have facilitated the growth of mobile marketing, discussing topics such as the latest SoLoMo trends and the influential experience of contextual advertising. Now, the government is in the process of moderating a complicated discussion about the future...Read More

A unique concept bridging social networking and location-based marketing, check-in applications have become one of the most prominent trends in marketing. A few years ago, the first round of mobile check-in apps hit the market, spurring the excitement for this technology. By allowing users to announce their presence at a restaurant, bar, or event venue...Read More