As Labor Day 2021 rolls up on us, it’s an appropriate time to discuss the labor challenges facing businesses in the post-COVID-19 era. The Labor Day holiday historically pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday each September. Created during the contentious and often violent...Read More

Yes, it’s too early to talk about the upcoming Christmas Holiday shopping season, unless of course, you are a professional marketer. Even with the social and economic unknowns that are certain to pop up between now and “The Big Friday” after Thanksgiving, brick, and mortar as well as eCommerce vendors are busy formulating strategies to...Read More

For over a year, warnings have been sounded that one of the greatest challenges for data collectors and marketers in 2021 will be complying with regulations concerning the collection and use of consumer data. After the General Data Protection Regulation (GDPR) was enacted in Europe in 2018, many initially believed that the regulation was something...Read More

Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...Read More

Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...Read More

Image Credit: Daniel Constante / Shutterstock.com At the end of each year, the Junction Creative Solutions (Junction) team members are asked to reveal a few things that have become favorites this year. “Things” by definition as a noun are; objects, articles, items, commodities, or gadgets. So, you can see that a “thing” can cover a...Read More

Image Credit: Rawpixel.com / Shutterstock.com Purpose-driven marketing campaigns have been in vogue with marketers for years and justly so. Surveys have consistently shown that support for the health of the environment, equal access and equal rights are issues that gain favor from the vast majority of consumers. The next generations, those coming after the Baby...Read More

Image Credit: Rawpixel.com / Shutterstock.com Start a conversation about search engine optimization (SEO) and algorithms and most audiences will respond with blank stares that indicate complete lack of understanding or interest. Even though the subject is vitally important to anyone whose livelihood depends on the internet and making connections with customers through a website, algorithms...Read More

Image Credit: Rawpixel.com / Shutterstock.com They’ve flown the nest and are making their presence known to the world. “They” are those born after 1995 and have inherited the moniker “Generation Z’ers” from those who make it their business to create a unique brand to distinguish one generation of humanity from another. This new aging group...Read More

Image Credit: Rido / Shutterstock.com It’s a common scenario: imaginative company harnesses new technology to produce a unique product that millions of consumers find irresistible. Consumed with publicly-lauded and sky-rocketing success, the once innovative teams of product developers and marketing gurus stand-by and observe as a competitor passes them by, and steals their lunch, thunder...Read More