fbpx
Contact Us: 678-686-1125

Tag

goals and objectives
Marketing Post-Pandemic
Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...
Read More
Web Accessibility Is Crucial for Digital Marketers
Inclusion is something that has been at the forefront of business and social conversations for years. Businesses have become accustomed to rules that have been initiated to establish an order of fairness; a common set of regulations to ensure equal participation in the physical and virtual commercial environments. The Americans with Disabilities Act (ADA) was...
Read More
Which Metrics (Marketing KPIs) Are Vital to Your Digital Marketing Strategy?
From the very beginning of the modern marketing era, one constant factor in advertising and a marketer’s broader efforts to connect with consumers was the inability to know, with any degree of certainty, the real impact the efforts had on a company’s success. Identifying the most or least valued media channel or message was a...
Read More
Image Credit: 13_Phunkod / Shutterstock.com Well, here we are again. Each year regardless of the particular discipline, organization leaders reflect upon the past year’s experiences to plan and predict future endeavors. For those of us who practice the art and science of marketing, the best thing we can say about 2020 is that we made...
Read More
Nearly 50 years ago, StayWell Health Center (StayWell) began to serve the residents of the greater Waterbury, CT area. Founded as a non-profit federally qualified health center, StayWell has focused on providing the area’s healthcare needs with a broad range of medical services including; Women’s Health, Adult Medicine, Pediatrics, Mental Health, Substance Abuse, Geriatrics, Specialty...
Read More
  One of the most used and least understood terms in business is strategy. While nearly every organization’s success can be traced to a well-founded and directed plan of action, or strategy, many within today’s company hierarchy would be hard pressed to articulate their company’s strategic plan or their specific role in the process of...
Read More
In this series, we will explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs.  In this first installment, we find some wisdom from Tony Hsieh, CEO of Zappos. After selling internet advertising startup LinkExchange.com to Microsoft for $265 million in 1999, Tony Hsieh joined Zappos as an investor,...
Read More
October is National Breast Cancer Awareness Month. Although the campaign to raise awareness for the disease, which constitutes nearly a quarter of all cancers affecting women, is decades old, it’s message has never been clearer, and support for the effort has never been stronger. Advocacy for coping with and ultimately defeating breast cancer has grown...
Read More
Brand is defined as a “distinguishing symbol, mark, logo, word, sentence or a combination of these items that companies use to distinguish their product from others in the marketplace.” The definition is simple enough to understand and is vastly understood by marketers and successful companies attempting to establish their products in a crowded and competitive...
Read More

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

acspca case study image