A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally...Read More

We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show...Read More

Over the course of the past year, we have frequently touched on how location-based services, specifically geolocation technologies, have facilitated the growth of mobile marketing, discussing topics such as the latest SoLoMo trends and the influential experience of contextual advertising. Now, the government is in the process of moderating a complicated discussion about the future...Read More

At the 2012 Consumer Electronics Show (CES), developers and manufacturers showed off their latest innovations. Powerful computers, ultra-slim OLED TVs, concept cars, and other cutting-edge products were on display, generating plenty of buzz with attendees and industry insiders. For marketers, there was nothing more exciting at this year’s show than the unveiling of some impressive...Read More

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly...Read More

HTML5 is the next major revision of the HTML spec. The following four elements / attributes can be considered the most important additions to HTML5. Canvas Element Graphics, visuals, or animations can be rendered in real time without relying on plug-ins. Rich interactive sites or games can now be created without Flash. This opens up...Read More

Fourquare, a location-based social network, provides new tools for businesses to better track customers.   So far 30 businesses are testing the real-time data and will quickly be rolled out to 900 businesses.  The data will provide businesses with an opportunity to customize customer promotions. http://bits.blogs.nytimes.com/2010/03/09/foursquare-introduces-new-tools-for-businesses/?ref=smallbusiness Foursquare users have the option to keep their information private. ...Read More