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Gen Z
Tiktok Search Engine
Consumers now use TikTok to search for things they need or are interested in, including cooking recipes, music, DIY ideas, fashion, and more.
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Gen Z Subculture Marketing
The existence of subcultures is making traditional segmentation obsolete and more difficult for marketers to identify and connect with consumers.
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It wasn’t all that long ago that TikTok, the hottest social media app in the world, was predicted to be on the verge of being forced out of business in the United States. With more than 800 million followers, TikTok was suspected of sharing the personal information of its users with the Chinese government. November...
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Sustainability Is No Longer Just a Niche Market
Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...
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JCS_TikTok_Blog_2020
Image Credit: Mykolastock / shutterstock.com If you think there is a day for everything, you would be correct. We observe the familiar National holidays and the well-established, traditional days set-aside for honoring those we love, those who gave an extra measure of devotion on our behalf, and of course, days to honor Mom, Dad, Gramps,...
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Seltzer image
Image Credit: Krasovski Dmitri / Shutterstock.com It really shouldn’t be that much of a surprise.  Consumers are well known for liking variety, and choice has become synonymous with every new or reworked product in the marketplace. The demand for more choices and more flavors of just about everything has marketers scrambling to meet the wants,...
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Back to school image
Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...
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College Students Blog Image
Image Credit: G-Stock Studio / Shutterstock.com Every year at the close of the summer vacation season, millions of students are preparing to head off to a new academic year at colleges all across the country. Whether college bound or back to high school, total combined shopping expenditures for 2019 is expected to top $80.7 billion....
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In the most recent years, marketers and employers have been attempting a multitude of strategies to figure out who Millennials really are and what their expectations about life, job and product are. For those who are still struggling to understand Millennials, and the most effective means to connect with them, Generation Z has reached the...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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