The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized...Read More

Mobile gaming has certainly gained traction with users since Tetris became the first game to go mobile in 1994. Mobile games are now fully integrated with social platforms, driving unprecedented user engagement. Global revenue from mobile gaming grew from $2.6 billion in 2005 to $5.8 billion in 2008. Assuming the same rate of growth, the...Read More

Video games continue to evolve with the newest release of Microsoft’s new controller-less gaming & entertainment system called  Kinect for XBOX 360. It’s safe to say that we have come a long way since 1975 when Atari was introduced. It’s another new development in the gaming experience putting the control into the hands of the...Read More