It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted...Read More

A recent experience entailed visiting a prominent big box retailer’s physical location, comparing prices on a smartphone while in the building, and finding that the chain’s own E-retail site had the desired item for a lower price than in the store. When the sales associates refused to honor or match the price from the store’s...Read More

Companies have shifted focus from growth to sustainability as the economy rebounds and recovers.  As seen with the financial giants, even the largest and most powerful companies are searching for strategies to maximize spend across all business units, especially marketing/advertising. Fortune 500 companies depend on marketing dollars to raise awareness, capture market share, and meet...Read More