In recent years, companies have been effectively mobilizing clients and colleagues to participate in the marketing conversation. Through this kind of ambassadorship, businesses are more effectively spreading B2B brand messages via various peer-to-peer (P2P) techniques. Because of this trend, as mobile continues to explode, it has been reinvigorating B2B efforts, with more of these brand-carrying...Read More

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized...Read More

Atlanta-based Junction Creative Solutions (Junction) was recognized as the recipient of two 2011 Horizon Interactive Awards for its work in two different categories: Consumer Information Websites and Integrated Marketing Campaigns. The Horizon Interactive Awards are an international awards competition acknowledging outstanding achievement among interactive media producers. The 2011 installment drew thousands of entries from top...Read More