The ability to measure and evaluate the surrealistic marketing approach may be difficult to justify for many marketing organizations.Read More

Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...Read More

Fashion trends tend to repeat a cycle every 20 years, except, we hope, polyester leisure suits. The Hula Hoop, model trains and hats enjoy regular reclaims to fame over time. It is attributable to nostalgia or an unexplainable desire to relive past styles, to reminisce a simpler time or revisit yesterday’s fashion or technology. Consumers’...Read More

What do you do when your company bumps up against the limits of the market segment and comes to the realization that every consumer in a struggling economy expects discounts? If you are J. Crew, and want to continue to dominate in your higher-priced fashion segment while seeking broader consumer appeal, you create a new,...Read More

It has always been exhilarating to watch and admire beautiful people in their everyday lives. It’s no surprise that a lot of the reality show characters are trendsetters and everything they do, wear and say becomes intriguing. Their lives appear to be more interesting than ours and even that of our greater community. The truth...Read More

Luxury brands, those goods and services that are not considered essential and are associated with affluence, have been present in various forms since the beginning of commercial civilization.  “Luxury goods” status is generally attained due to a products design, quality, durability or performance that is remarkably superior to the comparable substitutes and is represented in...Read More

We live in an economy where consumers’ purchase behaviors are constantly changing. Technology arms consumers with the ability to shop for the best price on a smart device without ever stepping foot into a retail store. And yet, there remains a segment of the marketplace focused on delivering a memorable in-store experience; so much so...Read More

Spectators at fashion shows, particularly during the high profile ‘Fashion Weeks’ around the world, are often witnesses to some very unusual showcases. Coinciding with Miami’s July 2012 fashion week, the new Twelv Magazine debuted, featuring a visually stunning colorful dress on the cover. Upon close inspection, it became evident that the 220 pound piece was...Read More