Brands are not merely a symbol or graphic design attached to a product but rather a creative endeavor that seeks to attach a company’s signature, to communicate how a company treats customers, the quality of its products and differentiates its offerings from a competitor’s.  Consistently applying this creative process across business units and products is...Read More

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what...Read More

Startup and entrepreneurial businesses face plenty of obstacles and pitfalls along the path to sustainability and success. Besides dealing with the obvious challenges, such as earning funding, building a team, and spreading a marketing message, startups are now facing a new menace posed by a far less notable foe. The poet and activist Audre Lorde...Read More

Computer automation has long since allowed businesses to replace employees with technologies to increase efficiencies in operations. Companies across industry leverage the seemingly effortless execution of technology, side-stepping the importance of a human intelligence to react and adapt to inconsistencies that could have immense impact to the business and the consumers it supports. Online eTailers...Read More