At the outset of the 2020 pandemic, a popular mantra was that “we are all in this together” and no single community would escape the negative and destructive economic effects that a shuttered populous would have on the whole of the marketplace. Initially, the effects of shuttered businesses and the closing of schools, workplaces, and...Read More

Image Credit: r.classen / Shutterstock.com What do people do for entertainment when they cannot leave home to grab a bite to eat and/or see the latest movie at the local multiplex theater? The sequester of societies around the globe has impacted nearly all industries across all segments of commerce. With professional sports, music and live...Read More

Image credit: REDPIXEL.PL/Shutterstock.com By now it has to be obvious to all in the universe the impact that technology can have on the accepted norms of consumer behavior in the marketplace. With the arrival of motorized transportation in past centuries, the established method of delivery of products to consumers evolved from livery; the use of...Read More

Image credit: Featureflash Photo Agency / Shutterstock.com The Academy Awards have been an entertaining promotion of the movie industry for decades. At its peak, the 3-hour distribution of the golden Oscar to the industry’s best performances captured millions of viewers and generated unprecedented hype for cinema performers, directors and technicians. The once high viewer ratings […]Read More

NBC’s decision to sack Ann Curry from the “Today Show” co-host position after just one year may have been a pre-tell of things, not so good, to come for the morning news program that had dominated the early morning time slot since its inception in 1952. Dave Garroway, the program’s original host, was credited with...Read More

When the new Walt Disney World opened in Florida in the 1970’s, it offered a new and creative way to make  waiting in line a better and more tolerable experience for visitors.  The once familiar long lines that ran for hundreds of feet around the corner and away from the attraction were replaced by lines...Read More

The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized...Read More

Flash back four years, to January 9th, 2007. Steve Jobs, CEO of Apple Inc., is standing before an audience at the Macworld Conference & Expo in San Francisco, and unveiling the original iPhone to public eyes for the first time. There has been months of wide speculation and rumors, but nobody in the room has...Read More