E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...Read More

Image Credit: Who is Danny / Shutterstock.com At Junction Creative Solutions (Junction), we believe that communication is the most fundamental aspect of any marketing strategy. Content is how we communicate, and smart and strategic content differentiates a good brand from the most respected brands. Building trust and confidence with authentic content is the gold standard...Read More

Amazon Prime Day debuted on July 15, 2015, as a way for e-seller Amazon to boost sales during what is typically a slow sales period. The annual campaign is targeted towards Amazon Prime members who pay as much as $119.00 per year for the privilege and benefits of an Amazon Prime membership. In the initial...Read More

Image Credit: Sergey Nivens / Shutterstock.com Junction Creative Solutions (Junction) is one of approximately 200 businesses selected to be a part of We Rule’s small business support list. We Rule was founded in 2015 as a support group for mostly women owned businesses and entrepreneurs seeking support and mentoring in order to establish and grow...Read More

Image Credit: Andrey_Popov / Shutterstock.com The process of making wine has been around for more than 7,000 years. While the practice of making wine from grapes hasn’t changed over time, the business of marketing fermented juice has. As smaller American boutique wineries began to get noticed by consumers in the late 1970’s, the wine industry...Read More

Image Credit: Maderla / Shutterstock.com As our economy begins to reopen across the country, businesses are once again entering an unfamiliar marketplace. After adjusting marketing strategies to deal with the unprecedented economic halt, businesses must now shift priorities once more as they navigate a phased reopening of commerce. It’s a good thing that entrepreneurs are...Read More

Image Credit: Prostock-studio / Shutterstock.com As virtually all non-essential businesses continue to be closed across the country during the COVID-19 pandemic, the pain of the closures is being felt across all business sectors. Even businesses that have been declared essential are experiencing a strain on operations, having to reduce hours, limit the number of customers...Read More

Image Credit: vchal / Shutterstock.com Anyone accustomed to managing major events, whether warring armies or mega entertainment events, will confess that despite the best formed contingencies, more often than not the first casualty of a plan is the plan itself. One such mega event is rumored to be teetering on cancellation due to a worldwide...Read More

Image Credit:  Robert Knescchke / Shutterstock.com For years now we have been told that eCommerce was poised to take over brick and mortar retail. Soon the malls would begin to empty of their retailers, both small and large.  The physical facilities would be laid to waste, to be converted to affordable housing or condominium communities....Read More

Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...Read More