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Content Marketing Can Build a Brand’s Value
The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...
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Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
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Marketing Post-Pandemic
Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...
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Which Metrics (Marketing KPIs) Are Vital to Your Digital Marketing Strategy?
From the very beginning of the modern marketing era, one constant factor in advertising and a marketer’s broader efforts to connect with consumers was the inability to know, with any degree of certainty, the real impact the efforts had on a company’s success. Identifying the most or least valued media channel or message was a...
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Is Clubhouse the Next Major Social Media Network?
With a couple of historic actions in 2020, it should not be surprising that the number of challengers for social media audiences is expanding significantly. The COVID-19 pandemic coupled with a presidential election race that divided an already divisive population created an environment rich for new start-ups in the social media world. Giants Google, Twitter,...
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Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...
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best video conferencing software in 2021
As the totality of events of 2020 is chronicled and shelved to history, few participants living through the year of the COVID-19 pandemic will speak of positive experiences or focus on winners and silver linings. Most will recount experiences of the significant losses, financial and personal, suffered during the overwhelming disruptions to basic human maneuvering....
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new social media trends and features for 2021
The revolutionary gravitation to social media has been ongoing for nearly two decades. In 2020, the world’s population used social media platforms for commerce, news, and personal connections and interactions every day. More than 4.2 billion people are active across multiple platforms, each spending an average of 2 hours and 25 minutes per day on...
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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
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social-media-big-tech
Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners