Summer is upon us, and it is time to get seasonal campaigns started. As temperatures rise, sales can begin to fall in the other direction for many businesses.Read More

Getting any new business off the ground is an expensive proposition. Sometimes the best marketing ideas and campaigns are free or come about at little cost.Read More

Influencers are usually famous, well-known or personable social media champions who are paid by companies to pitch a brand's offerings.Read More

Increased attention to a brand advocacy strategy will increase brand visibility, reach, engagement, and a marketer’s customer base.Read More

Organic marketing or paid advertising: What is the difference between the two approaches, and do you need both or just one?Read More

As the current year's budgets begin to run out and new year's allocations remain to be approved and distributed, B2B marketers can find it difficult to set a final course for action for the remainder of the calendar year.Read More

The challenges of launching and sustaining a small business are numerous and formidable. Statistics for businesses that started in 2016 indicate that nearly half, or 49.7 percent, failed to achieve a fifth anniversary in 2021.Read More

Outsourcing is a practice that has been strategically applied for decades across many industry sectors. The practice is most common in manufacturing, accounting, or specialized consulting where a business subcontracts with a third party to perform an organizational function once performed in-house.Read More

What are marketing analytics and why are they important to marketing strategy? Of all the advantages realized by the emerging digital communication environment of the past decade. the most valuable benefit may be the ability for marketers to eliminate some key unknowns concerning the effectiveness of marketing campaigns.Read More

This year TikTok will surpass 1.5 billion users, making it a marketing opportunity brands cannot afford to pass up.Read More