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The fog of the COVID-19 pandemic continues to clear across the landscape and many marketers are beginning to realize just how the historic event is impacting consumer behavior. Not surprising is the data that is revealing a shift in how people feel, physically and emotionally, about the home and workplace. According to a recent 2020...
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Which Metrics (Marketing KPIs) Are Vital to Your Digital Marketing Strategy?
From the very beginning of the modern marketing era, one constant factor in advertising and a marketer’s broader efforts to connect with consumers was the inability to know, with any degree of certainty, the real impact the efforts had on a company’s success. Identifying the most or least valued media channel or message was a...
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new social media trends and features for 2021
The revolutionary gravitation to social media has been ongoing for nearly two decades. In 2020, the world’s population used social media platforms for commerce, news, and personal connections and interactions every day. More than 4.2 billion people are active across multiple platforms, each spending an average of 2 hours and 25 minutes per day on...
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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
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Image Credit: Voloshyna Anna / Shutterstock.com It is next to impossible to overstate the importance of the holiday shopping season to the success or failure of consumer businesses. The annual, year-end selling season has become the last opportunity for many businesses to salvage some positive results in an unprecedented year of negative challenges and unforeseen...
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Image Credit: Supamotion / Shutterstock.com While much of the country and the world is beginning to reopen, one segment of commerce still being greatly impacted by the COVID-19 pandemic is related to large gatherings of people. Small weddings and entertainment events have found ways to function by implementing social distancing and mandating proper protective attire...
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Image Credit: foxaon1987 / Shutterstock.com The worldwide financial services market is expected to reach $26521.67 billion by 2022 according to the newly completed “Financial Services Global Market Report 2020”. The report was prepared by  The Business Research Company, a market research and intelligence company. Financial services include activities such as lending, investment management, insurance, brokerages,...
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Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
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Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
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Image credit: Rawpixel.com/Shutterstock.com Founded in the earliest years of our newest century, LinkedIn has become the largest business-focused online social network boasting more than 610 million members and users. LinkedIn is the most-used social media platform amongst Fortune 500 companies. Initially used has a contact source for job providers and employment seekers, LinkedIn has become...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners