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Image Credit: Voloshyna Anna / Shutterstock.com It is next to impossible to overstate the importance of the holiday shopping season to the success or failure of consumer businesses. The annual, year-end selling season has become the last opportunity for many businesses to salvage some positive results in an unprecedented year of negative challenges and unforeseen...
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Valentines Day Image
Image Credit: NeydtStock/Shutterstock.com Hallmark holidays have always been an opportunity for retailers to rack-up some additional sales. Valentine’s Day, once a day reserved for romance and couples, is trending in some interesting directions. With more than 50 percent of Americans identifying themselves as single and not fully committed to a love relationship, the dynamics of the once romantic...
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Storytelling
Image credit: gerasimov_foto_174 / Shutterstock.com “Once upon a time,” who doesn’t remember this opening sentence? It is famously known as a preamble to a story whose purpose is to grab attention, teach an important message, and impart an unforgettable impression on the listener or to compel them to take action. Storytelling is part of all...
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The word is out. Not fully or easily understood yet by the average internet user or even by the more experienced of users, “Blockchain” is promising to be as impactful on those disciplines that veraciously do business on the internet as the original world wide web was on them just a few decades ago. Though...
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“Half the money I spend on advertising is wasted,” Philadelphia department store magnate John Wanamaker was famously quoted as saying. “The trouble is I don’t know which half.” And while the markets, methods, media and advertising choices have changed dramatically amidst the digital technology revolution, most of today’s marketers continue to struggle with measuring the...
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Tapping into the TRUST Fund In our modern marketing economy, trust has become paramount in communications, and an integral component of relationships between businesses and consumers. These days, trust is engendered primarily by our peers, with social media serving as a cornerstone in the foundation of those relationships thanks to its rapidly growing influence. In...
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Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...
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The state of the advertising industry has received mixed reviews by the media. The New York Times reported from the annual conferences of the Association of National Advertisers (ANA) that speakers and audiences were worried about the ‘sluggish’ pace of the industry’s growth. Meanwhile, Goldman Sachs reports that online advertising will grow by 14% this...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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