The ability to measure and evaluate the surrealistic marketing approach may be difficult to justify for many marketing organizations.Read More

In this series, we explore some less-frequently discussed ideas about running a successful business utilizing the experiences of real CEOs. Skip Prichard is an accomplished CEO, turnaround business leader, and keynote speaker. He is known for his track record of successfully revitalizing companies and dramatically improving results. Most recently, he was President & CEO of...Read More

Amidst a marketplace with ever-intensifying competition, the importance of brand recognition has become paramount. Rapidly changing technology and increased consumer awareness due to widespread dissemination of information about a company’s offerings mean that products and services are becoming less distinguishable. As always, a strong brand identity can be a key to differentiation. However, in the...Read More