Image credit: Nok Lek / Shutterstock.com Selecting the right marketing agency to connect a business to its market is critical to meeting the goals and objectives of any business. Too often the importance of evaluating and measuring the fitness of an agency to the specific business takes a back seat to the pop and wow...Read More

When beginning the process of developing a content management system (CMS), businesses have a number of options to choose from based on the requirements of each individual type of business. While custom designed sites are available not all businesses require the complexities and capabilities of a custom designed CMS platform. Several open source website platforms...Read More

When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA...Read More

With the booming economy, most businesses are entering the time of year when just keeping ahead of the day-to-day demands of the consumer is daunting. Just like that it’s time to start strategic planning for 2019. For those who say they are ready to get out in front and get started on planning for next...Read More

Since its passage in May 2016, the European Union (EU) General Data Protection Regulation (GDPR) has resulted in many companies questioning the need to comply or what the far-reaching regulation would mean to their organizations. Initially many firms failed to understand the global reach of the regulation and that they would be required to respond...Read More

It may be arguable but fair to say that most businesses are either intimidated by or carelessly underestimate the competition. In most cases, it would likely be advisable to be a little more of the one and a little less of the other. Taking on a well-established market leader is cause for serious evaluation, particularly...Read More

The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers...Read More

In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that...Read More

Years ago, much of the Tech industry’s efforts focused on developing packaged software for business applications purchased by copy, or multiple license copies, and installed on organizations’ in-house computer systems. The process of upgrading to newer versions and updating in-house systems proved to be a disruptive process, fraught with frequent costs associated with the purchase...Read More

  At the beginning of each year, prognosticators and crystal ball enthusiasts practice the craft of forecasting coming trends in everything from the coming year’s sports champions to the price of all things necessary or extravagant. The field of marketing has its own bevy of practitioners providing perceived trends for the coming year.  Regardless of...Read More