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We often discuss how brands must be much more personal to create equity in the age of social media, but when the relationship between brand and consumer becomes so intimate, the negative impact of a breach of trust can be exponentially greater than ever before. Hurricane Sandy was an opportunity for social media to show...
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Marketers from the “golden age” of advertising have had their legend inflated to great heights by television’s Mad Men. But no matter how cool they were (or at least seem to us today), those executives would be green with envy at our ability to collect, measure, and react to data in the 21st century. Of...
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As summer brings sweltering  heat coast to coast, Americans are beginning to abandon traditional relief from sweet treats in ice cream parlors and popsicle stands in favor of an explosive new trend; frozen yogurt shops. These dairy-slinging stores are in the business of selling happiness, and feature diverse flavors and toppings for consumers to customize...
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In the digital age, where competition for consumer’s attention is high, reinforcing existing brand value and establishing loyalties is vital to the success of any brand. The creation and distribution of highly customized content, such as blogs, videos, and advertisements, serve as a blend of journalism and marketing designed to engage consumers at every brand...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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