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Content Marketing Can Build a Brand’s Value
The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...
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Marketing Strategies to Increase Customer Retention
It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...
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Sustainability Is No Longer Just a Niche Market
Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...
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email marketing strategies 2021 best practices
Image Credit: 13_Phunkod / Shutterstock.com As the internet exploded upon the scene a couple of decades ago and millions of users let the world know who and where they were on the web, the whole of commerce initiated promotional campaigns utilizing emails. Much like direct mail marketing surged after the first street address was published,...
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social-media-big-tech
Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...
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Image Credit: Blue Planet Studio / Shutterstock.com To many, it seems that it is a really bad time to even ask the question: Is now (2021) a good time to start a new business? Bad economies come and go every decade or so, but worldwide pandemics come along about once every hundred years, at least...
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Image Credit: janews / Shutterstock.com It wasn’t that long ago when it was widely thought that marketing and advertising among medical services providers was unsavory and unprofessional. There was a sense that providing healthcare services was almost altruistic and that patients should be thankful for those who were present to accommodate their medical needs. Patients...
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Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
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AI Image
Image Credit: Phonlamai Photo / Shutterstock.com It wasn’t that long ago that developers of robotic machine tools that replicated many traditional human actions downplayed the idea that machine intelligence would one day take over more than a few menial and repetitious functions in the workplace. There would always be the need for human intelligence interaction […]
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Now a wise shopkeeper himself, the gentleman remembers the early days helping around his own parents’ store. From the moment they found him mature enough to handle a position on the sales floor and just tall enough to reach the keys to the cash register, his father instilled and re-inforced in him a few basic...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners