smiling man looking at desktop computer monitor, business setting

May

Incorporate Brand Advocacy into Your Digital Marketing

May 19, 2023junctioncreativeAdvertising, Blog, Brand and Marketing, General, Junction's Notebook, News, Practices, Social Media, Strategy, Technology

Increased attention to a brand advocacy strategy will increase brand visibility, reach, engagement, and a marketer’s customer base.

Apr

Look Out! After Some Tweaking, Subscription Service Might Just Work Here

April 18, 2019MarkAdvertising, Brand and Marketing, General, Junction's Notebook, Lessons from the CEO, News, Practices, Social Media, Strategy, Technology

Rawpixel.com/Shutterstock.com Once the relatively sole purview of magazines, cable TV and book of the month clubs, subscription business models are now popping up all over. Software, once purchased and installed on one computer at a time and repurchased when a new version became available, is quickly being replaced by monthly subscriptions. Ownership of the product...