Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and is reliant on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create , discuss, and modify user-generated content.  It introduces substantial and pervasive changes...Read More

Customer Relationship Management (CRM) is a strategy that a marketer uses to facilitate customer interaction with their company.  One of the most common CRM strategies is customer service cards, where customers are offered special purchase discounts or cumulative purchase points which can be exchanged for rewards and special benefits.   However, with the increased use and...Read More