It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach, customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only correct answer is that both are equally important. The advent of relevantly inexpensive, multichannel, digital communications has many...Read More

At the outset of the 2020 pandemic, a popular mantra was that “we are all in this together” and no single community would escape the negative and destructive economic effects that a shuttered populous would have on the whole of the marketplace. Initially, the effects of shuttered businesses and the closing of schools, workplaces, and...Read More

Inclusion is something that has been at the forefront of business and social conversations for years. Businesses have become accustomed to rules that have been initiated to establish an order of fairness; a common set of regulations to ensure equal participation in the physical and virtual commercial environments. The Americans with Disabilities Act (ADA) was...Read More

Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...Read More

Image Credit: Parilov / Shutterstock The pandemic of 2020 spared very few industries and marketers from its wrath. Forced closures and lockdowns altered the very fundamentals of long-standing business models that were often static for decades. For the fitness industry, the broad swath of disruption by everything tech was changing its landscape long before the arrival...Read More

Image Credit: Who is Danny / Shutterstock.com At Junction Creative Solutions (Junction), we believe that communication is the most fundamental aspect of any marketing strategy. Content is how we communicate, and smart and strategic content differentiates a good brand from the most respected brands. Building trust and confidence with authentic content is the gold standard...Read More

Image Credit: PixieMe / Shutterstock.com With all the advances in digital media channels, advertisers can connect with potential customers by any demographic imaginable. Despite all the progress in objectively measuring the success of an advertising campaign, a couple of age-old questions remain. How much advertising is sufficient to gain a reasonable return on ad investment?...Read More

Image Credit: ilona.shorokhova / Shutterstock.com For nearly a half-century, Black Friday has been recognized as the kick-off of the Holiday shopping season. It is thought that the day after Thanksgiving became known as Black Friday in the early 1960s when Philadelphia police officers used the term to describe the massive traffic jams generated by the...Read More

Photo Credit:  My Life Graphic / Shutterstock.com It’s that time of year again; a time when looking ahead to see what new and exciting trends are on the horizon. Let’s face it, most marketers are more than a little anxious to put 2020 behind and move forward to a time that promises to be less...Read More