The most important advance in modern marketing is how social media users make connections and interact with brands when making a purchasing decision.Read More

The Apple software update is getting the attention of digital marketers and is causing concern from brands that rely heavily on email to make meaningful customer connections. with customers.Read More

For over a year, warnings have been sounded that one of the greatest challenges for data collectors and marketers in 2021 will be complying with regulations concerning the collection and use of consumer data. After the General Data Protection Regulation (GDPR) was enacted in Europe in 2018, many initially believed that the regulation was something...Read More