Image Credit: jamesteohart / Shutterstock.com Economic recession and downturns in business fortunes are nothing new or unusual. In fact, economic recessions occur with some regularity over time, usually every 8-10 years. Each is an historic ebb and flow of good times, not so good times and just plain terrible times. The art of predicting the...Read More

Image Credit: Prostock-studio / Shutterstock.com As virtually all non-essential businesses continue to be closed across the country during the COVID-19 pandemic, the pain of the closures is being felt across all business sectors. Even businesses that have been declared essential are experiencing a strain on operations, having to reduce hours, limit the number of customers...Read More

Image Credit: Jacob Lund / Shutterstock.com The imposition of COVID-19 on the world’s population is having devastating effects on the health and well being of populations in more than 182 countries. With global economies placed in quarantine, the impact of the virus is being felt by everyone, not only those who have suffered the physical...Read More

Many commonly used and universally experienced phrases are being used to describe the newest app phenom. Regardless of the language, except for some permitted alterations due to translation, sayings like: “being in the right place at the right time”; “for those who persist long enough good things will come”; ”build something better and the world...Read More

Image Credit: Supavadee butradee / Shutterstock.com As marketers we often fret about making costly mistakes that reflect poorly on our organization or clients. Promoting or running a campaign that fails to make a connection with its target audience, or designing a marketing strategy that fails to launch, can be expensive and embarrassing. With all the...Read More

Image Credit: vchal / Shutterstock.com Anyone accustomed to managing major events, whether warring armies or mega entertainment events, will confess that despite the best formed contingencies, more often than not the first casualty of a plan is the plan itself. One such mega event is rumored to be teetering on cancellation due to a worldwide...Read More