After nearly fifteen months being cooped up due to the COVID-19 pandemic, the chicken war is beginning to heat up and the feathers are beginning to fly once again as several new combatants enter one of the most intense battles for capturing America’s title for the most favorite chicken sandwich. Back in 2019, Popeyes, a...Read More

There is a lot of hype finding its way into print about just how the post-pandemic economy of 2020 will mirror that of the previous devastating pandemic of 1918. The span of more than one hundred years apart hasn’t dampened the bevy of prognosticators’ enthusiasm for predicting a post-COVID-19 recovery that will be similar to...Read More

Like caged animals deprived of natural freedom to roam and explore, the public is eager to break out and head for some much-deserved rest and relaxation after more than a year of almost total travel restrictions due to the COVID-19 pandemic. Beyond the immediate desire to lift some travel bans and experience a wide distribution...Read More

Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...Read More

It is hard to believe that anyone on the face of the earth would fail to recognize at least one of them. They come in the form of service clubs, societies, funds, religions, foundations, and associations, to name just a few. Unlike “for-profit” businesses, the organization’s goal is not to make money from selling a...Read More

With a couple of historic actions in 2020, it should not be surprising that the number of challengers for social media audiences is expanding significantly. The COVID-19 pandemic coupled with a presidential election race that divided an already divisive population created an environment rich for new start-ups in the social media world. Giants Google, Twitter,...Read More

E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...Read More

Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...Read More

Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...Read More

As the totality of events of 2020 is chronicled and shelved to history, few participants living through the year of the COVID-19 pandemic will speak of positive experiences or focus on winners and silver linings. Most will recount experiences of the significant losses, financial and personal, suffered during the overwhelming disruptions to basic human maneuvering....Read More