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COVID-19
Where to travel post-pandemic?
Like caged animals deprived of natural freedom to roam and explore, the public is eager to break out and head for some much-deserved rest and relaxation after more than a year of almost total travel restrictions due to the COVID-19 pandemic. Beyond the immediate desire to lift some travel bans and experience a wide distribution...
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Marketing Post-Pandemic
Now that a glimmer of light is appearing on the horizon after more than a year of business closures and sequestrations, the question for many businesses and marketers is: Now what? The COVID-19 pandemic imposed restrictive actions on every type of commerce. If ever there was a time that defied historic experience it has been...
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Essential Marketing Strategy for Non-Profits
It is hard to believe that anyone on the face of the earth would fail to recognize at least one of them. They come in the form of service clubs, societies, funds, religions, foundations, and associations, to name just a few. Unlike “for-profit” businesses, the organization’s goal is not to make money from selling a...
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Is Clubhouse the Next Major Social Media Network?
With a couple of historic actions in 2020, it should not be surprising that the number of challengers for social media audiences is expanding significantly. The COVID-19 pandemic coupled with a presidential election race that divided an already divisive population created an environment rich for new start-ups in the social media world. Giants Google, Twitter,...
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E-Commerce Marketing Strategies for 2021
E-commerce spending by consumers has been on the increase for nearly two decades as consumers embrace the convenience, cost, and variety available from a home computer, laptop, or mobile device. In 2020, consumers spent more than $861 billion on purchases from online merchants. E-commerce now represents 21.3% of all retail sales. During a year when...
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Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...
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Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...
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best video conferencing software in 2021
As the totality of events of 2020 is chronicled and shelved to history, few participants living through the year of the COVID-19 pandemic will speak of positive experiences or focus on winners and silver linings. Most will recount experiences of the significant losses, financial and personal, suffered during the overwhelming disruptions to basic human maneuvering....
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Image Credit: Parilov / Shutterstock The pandemic of 2020 spared very few industries and marketers from its wrath. Forced closures and lockdowns altered the very fundamentals of long-standing business models that were often static for decades. For the fitness industry, the broad swath of disruption by everything tech was changing its landscape long before the arrival...
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Image Credit: 13_Phunkod / Shutterstock.com Well, here we are again. Each year regardless of the particular discipline, organization leaders reflect upon the past year’s experiences to plan and predict future endeavors. For those of us who practice the art and science of marketing, the best thing we can say about 2020 is that we made...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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