As the internet began its journey of prominence in American culture, businesses where disappointed with their inability to connect their brands marketing efforts with the new popular technological social revolution. Enter the concept of “contextual marketing”. Around since the mid 70’s, it was term that had not yet found a meaningful, real-world connection with its...Read More

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...Read More

We see the statistics. We hear the industry buzz. Yet, many of us fail to harness the power of social media to be contextual and relevant to target consumers. What are you waiting for? Build your own country.Read More