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Content Marketing
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A well-written short story can elevate a brand to an informed, capable, and even expert status among a targeted audience.
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The success of any content marketing effort is not reliant on any one element, but rather on a combination of elements.
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When done correctly, marketing is a generous act that listens to potential consumers, finds, or creates a solution, and delivers on the brand’s promises without utilizing tricks, scams, or distracting tactics.
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Informal and personalized content that is original, conversational in tone, and authentic can elevate a brand to an informed, capable, and even expert status among a targeted audience.
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The advent of relevantly inexpensive digital communications has many questioning the preference of retentive marketing over the acquisition of new customers.
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Creating valuable, relevant content for a targeted audience will help agents and brokers to attract and engage with ideal clients.
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Content marketing is revolutionizing the way brands connect with customers in social media channels, on websites, podcasts, and short informative videos.
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It is the time of year when we evaluate the past and prepare for the year ahead. What should marketers expect moving into the new year?
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Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.
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If your marketing expertise has proven to be lacking in expertise and leaking the marketing budget, it may be time to reconsider the price of your learning curve.
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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