A well-written short story can elevate a brand to an informed, capable, and even expert status among a targeted audience.Read More

The success of any content marketing effort is not reliant on any one element, but rather on a combination of elements.Read More

When done correctly, marketing is a generous act that listens to potential consumers, finds, or creates a solution, and delivers on the brand’s promises without utilizing tricks, scams, or distracting tactics.Read More

Informal and personalized content that is original, conversational in tone, and authentic can elevate a brand to an informed, capable, and even expert status among a targeted audience.Read More

The advent of relevantly inexpensive digital communications has many questioning the preference of retentive marketing over the acquisition of new customers.Read More

Creating valuable, relevant content for a targeted audience will help agents and brokers to attract and engage with ideal clients.Read More

Content marketing is revolutionizing the way brands connect with customers in social media channels, on websites, podcasts, and short informative videos.Read More

It is the time of year when we evaluate the past and prepare for the year ahead. What should marketers expect moving into the new year?Read More

Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.Read More

If your marketing expertise has proven to be lacking in expertise and leaking the marketing budget, it may be time to reconsider the price of your learning curve.Read More