The advent of relevantly inexpensive digital communications has many questioning the preference of retentive marketing over the acquisition of new customers.Read More

Creating valuable, relevant content for a targeted audience will help agents and brokers to attract and engage with ideal clients.Read More

Content marketing is revolutionizing the way brands connect with customers in social media channels, on websites, podcasts, and short informative videos.Read More

It is the time of year when we evaluate the past and prepare for the year ahead. What should marketers expect moving into the new year?Read More

Once identified as “institutional marketing”, today the practice is more commonly referred to as promoting or elevating a brand image. The strategy is not focused on just strengthening the products or services offered by a marketer, but stresses the social and cultural values of the organization itself.Read More

If your marketing expertise has proven to be lacking in expertise and leaking the marketing budget, it may be time to reconsider the price of your learning curve.Read More

As Black Friday, the established start of the holiday shopping season, quickly approaches, retailers are ramping-up marketing campaigns to capture a share of the holiday shopping bonanza.Read More

Success of any content marketing effort is not reliant on any one element, but rather on a combination of elements designed to engage two-way conversations with a targeted audience that promotes brand value and consumer awareness.Read More

Content marketing is revolutionizing the way brands are connecting with customers through two-way conversations in social media channels.Read More

The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...Read More