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consumer confidence
“The old adage that content is king has gone by the wayside, because everything is content,” said Daniel K. Lobring, vice president of marketing communications at rEvolution. “Competition for mindshare means that brands and others who deploy content marketing have to be smarter.” The days of pulling in consumers with mindless product platitudes may be...
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The recent crisis for Facebook in the aftermath of the Cambridge Analytica revelation is reigniting a troubling issue among users and advertisers of a vast array of social media outlets. Already experiencing a decline in trust from consumers, marketers are beginning to hesitate implementing expanded social media campaigns. For Facebook, the current debacle promises to...
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Computer automation has long since allowed businesses to replace employees with technologies to increase efficiencies in operations. Companies across industry leverage the seemingly effortless execution of technology, side-stepping the importance of a human intelligence to react and adapt to inconsistencies that could have immense impact to the business and the consumers it supports. Online eTailers...
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Professional sports franchises are, at the core, businesses that are typically characterized as well-run, immensely profitable, and inextricably rooted in a community. The Atlanta Thrashers, now the second NHL franchise to depart Atlanta for a Canadian city in 21 years, lacked all of these traits with an uncommitted ownership that never bought-in to achieve success....
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works

Keystone Human Services
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Advent Partners