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Content Marketing Can Build a Brand’s Value
The days of marketers pulling in consumers with mindless product platitudes may be over. As the conversations unfold, consumers are becoming smarter and are able to question the validity and authenticity of a brand’s messages. The days of pulling in consumers with generalized mindless product platitudes may be over. Developing an effective content marketing strategy is critical...
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Sustainability Is No Longer Just a Niche Market
Concerns for the health of our environment and people have been an important issue for decades. The once unofficial corporate response to these concerns has grown from a pestilent “They’re just a bunch of tree huggers”, some time ago, to general acceptance in the business world. The realization that sustainable products and services were experiencing...
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Image Credit: Daniel Constante / Shutterstock.com At the end of each year, the Junction Creative Solutions (Junction) team members are asked to reveal a few things that have become favorites this year. “Things” by definition as a noun are; objects, articles, items, commodities, or gadgets. So, you can see that a “thing” can cover a...
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Nearly 50 years ago, StayWell Health Center (StayWell) began to serve the residents of the greater Waterbury, CT area. Founded as a non-profit federally qualified health center, StayWell has focused on providing the area’s healthcare needs with a broad range of medical services including; Women’s Health, Adult Medicine, Pediatrics, Mental Health, Substance Abuse, Geriatrics, Specialty...
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Image Credit: Aphasara / Shutterstock.com A consumer’s perception of a brand and its values, products, and services can have a dramatic impact on purchase behavior. Believe it or not, most of us act upon our powers of perception rather than on unbiased, objective reasoning. Given nearly identical facts about a brand’s products and services, consumers...
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Image Credit: ESB Professional / Shutterstock.com In this new era of communication technologies, people are adapting and changing methods of connecting with the world. The digital age has disrupted the way we relate to families, interact with friends and make connections with brands. Content marketing is revolutionizing the way brands are connecting with customers through...
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Image Credit: pathdoc / Shutterstock.com The closing months of a year are good for many things; sharing the joys and blessings of time spent with family and friends; practicing one’s faithful holidays; listing the personal accomplishments of a year soon to be past; listening to your favorite music from days gone by, reflecting on the...
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Image Credit: garagestock / Shutterstock.com Everybody loves a good story, and that thought is not just a popular line of prose. It’s a truth based in science. A group of Princeton University neuroscientists have found that stories activate sensory centers in our brains. “Communication is a shared activity resulting in a transfer of information across...
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Storytelling
Image credit: gerasimov_foto_174 / Shutterstock.com “Once upon a time,” who doesn’t remember this opening sentence? It is famously known as a preamble to a story whose purpose is to grab attention, teach an important message, and impart an unforgettable impression on the listener or to compel them to take action. Storytelling is part of all...
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“Success is nothing more than a few simple disciplines, practiced every day.” So said Jim Rohn, an American entrepreneur, author and motivational speaker, but a few simple disciplines, practiced or not, overstates simplicity and grossly understates the complex nature of human behavior. It is as if successful people achieve simply by performing a list of...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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