We are all accustomed to hearing accolades about the success and amazing command the annual National Football League (NFL) Super Bowl has over the American viewing public. The official game score and on-the-field statistics often sideline news stories of far greater significance on Super Bowl Sunday. Geopolitical happenings, natural disasters, and perhaps even global famine...Read More

The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More

Image credit: Syda Productions / Shutterstock.com It may not be as bad as finding an empty vault in Al Capone’s basement but the LIII Super Bowl Game certainly failed to deliver on the anticipated excitement, either for the fans watching the game or the advertisers who spent a large share of their annual marketing budget to...Read More

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on...Read More

Solavei™, the first social commerce network for mobile services distribution, is grabbing headlines in anticipation of its September 21st launch. Solavei™ is a new social commerce company offering an affordable, contract-free mobile service that actually pays back consumers for adding new members. The Solavei Mobile Service is a comprehensive mobile virtual network operator (MVNO) utilizing...Read More

Forget the clichéd confederate rallying cry “the South will rise again!” The American Southeast has, in fact, recently managed to change the nation’s perception and rebrand itself as arguably the most up-and-coming region in the country. As its unofficial “capital” city, Atlanta, GA is a perfect example of the rise of this “New” South. Over...Read More

Years after the internet gave birth to ‘viral’ marketing, the industry is experiencing the early stages of a cultural shift: the use of memes to push commercial interests. Memes, ideas or behaviors that spread from person to person in a social environment, are now being communicated mostly through the media and the internet.  The impact...Read More

Nike is certainly making waves with a bold, new commercial where Tiger Woods stares blankly into the camera as the voice of late Earl Woods questions the golfer.  Whether you think this ad is genius or just plain odd, the impact of this commercial is certainly producing results.  Kudos Nike! http://www.nytimes.com/2010/04/08/sports/golf/08tv.html?ref=businessRead More