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Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...
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Fashion trends are typically cyclical, the most successful examples repeating every 20 years or every two-scores. Like blockbuster movies that often spawn an equally successful sequel, sellers of retro-fashions typically take a risk that the styles being resurrected will find favor in an era that is completely new. Most recurring fashions that find acceptance in...
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new social media trends and features for 2021
The revolutionary gravitation to social media has been ongoing for nearly two decades. In 2020, the world’s population used social media platforms for commerce, news, and personal connections and interactions every day. More than 4.2 billion people are active across multiple platforms, each spending an average of 2 hours and 25 minutes per day on...
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email marketing strategies 2021 best practices
Image Credit: 13_Phunkod / Shutterstock.com As the internet exploded upon the scene a couple of decades ago and millions of users let the world know who and where they were on the web, the whole of commerce initiated promotional campaigns utilizing emails. Much like direct mail marketing surged after the first street address was published,...
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digital marketing disruption in 2021
Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...
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Image Credit: Daniel Constante / Shutterstock.com At the end of each year, the Junction Creative Solutions (Junction) team members are asked to reveal a few things that have become favorites this year. “Things” by definition as a noun are; objects, articles, items, commodities, or gadgets. So, you can see that a “thing” can cover a...
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Image Credit: PixieMe / Shutterstock.com With all the advances in digital media channels, advertisers can connect with potential customers by any demographic imaginable. Despite all the progress in objectively measuring the success of an advertising campaign, a couple of age-old questions remain. How much advertising is sufficient to gain a reasonable return on ad investment?...
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Image Credit: ilona.shorokhova / Shutterstock.com For nearly a half-century, Black Friday has been recognized as the kick-off of the Holiday shopping season. It is thought that the day after Thanksgiving became known as Black Friday in the early 1960s when Philadelphia police officers used the term to describe the massive traffic jams generated by the...
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Image Credit: Sergey Nivens / Shutterstock.com Junction Creative Solutions (Junction) is one of approximately 200 businesses selected to be a part of We Rule’s small business support list. We Rule was founded in 2015 as a support group for mostly women owned businesses and entrepreneurs seeking support and mentoring in order to establish and grow...
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Image Credit: Smile-Sky / Shutterstock.com Nothing is forever; with time all things wear out, need repaired, modified, updated or just plain scrapped. Few of us would expect our vehicle to run day after day without needing an occasional tune-up, service, detailing or eventually replaced with a newer model. However, many small to mid-sized companies fail...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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