Some of the best brand advocates can be located just outside the marketing department door, ready to become the business’s greatest brand advocate.Read More

The best content strategy is not static but evolves as social media users change perspectives, perceptions, and the formats they prefer. Personalized experiences, storytelling, and voice-search optimization should be an integral part of all content marketing strategies in 2022.Read More

Despite a negative outlook, a recent report indicates that nearly 90 percent of small business owners believe revenue in 2022 will be as good or better than 2021.Read More

Warren Buffett once said, “You only find out who is swimming naked when the tide goes out.” It’s only when we encounter economic adversity that we discover who the real geniuses are.Read More

The new year is upon us! Is your brand prepared to take advantage of the newest trends in digital communications?Read More

The newest contender in the social media app scene has been getting significant notice among established players in the field. TikTok is sweeping the internet with its user-made, 15-second short videos, capturing a mostly young audience, the majority of which are between the ages of 13 and 24. With a reported one billion active users...Read More

Image Credit: jamesteohart / Shutterstock.com Economic recession and downturns in business fortunes are nothing new or unusual. In fact, economic recessions occur with some regularity over time, usually every 8-10 years. Each is an historic ebb and flow of good times, not so good times and just plain terrible times. The art of predicting the...Read More

Image Credit: Jacob Lund / Shutterstock.com The imposition of COVID-19 on the world’s population is having devastating effects on the health and well being of populations in more than 182 countries. With global economies placed in quarantine, the impact of the virus is being felt by everyone, not only those who have suffered the physical...Read More

Image Credit: Jo Panuwat D / Shutterstock.com Entrepreneurs are, by nature, an optimistic lot. It is a required trait if endless obstructions and road blocks are to be overcome and success is to be achieved. No matter how comprehensive the planning, change lies just around the corner. The entrepreneur’s journey is always an exhausting one;...Read More

Image Credit: sdecoret / Shutterstock.com At first it seemed to be an amazing opportunity for small to mid-sized businesses to participate in the game of international commerce, a game that was historically off-limits to businesses that lacked the worldly expertise and operational scope necessary to be capable of playing in the global league. The advent...Read More