The ability to measure and evaluate the surrealistic marketing approach may be difficult to justify for many marketing organizations.Read More

After nearly fifteen months being cooped up due to the COVID-19 pandemic, the chicken war is beginning to heat up and the feathers are beginning to fly once again as several new combatants enter one of the most intense battles for capturing America’s title for the most favorite chicken sandwich. Back in 2019, Popeyes, a...Read More

Rebranding appears to be a marketing strategy that is on the uptick across the world. It’s not so much the number or volume of organizations that are seeking to reidentify themselves, as it is the icons of industries that are finally undergoing a makeover after decades of staying the course. Together, visible brand elements such...Read More

If you know someone who chooses to be a vegetarian or a vegan, you know someone who wouldn’t be caught dead (no pun intended) in a fast-food restaurant specializing in serving former members of the animal kingdom. It’s not that being vegetarian or vegan is bad somehow or restaurants are acting in some disparaging tactics...Read More

Image Credit: diy13 / Shutterstock.com In a world where radical terrorists threaten life and individual liberties daily, rogue states launch destructive attacks against another country’s oil production capabilities, and political parties wage one character assassination after another, a new battle emerges and rages across the fast food landscape in America. Just as we were remembering...Read More

In the digital age, where competition for consumer’s attention is high, reinforcing existing brand value and establishing loyalties is vital to the success of any brand. The creation and distribution of highly customized content, such as blogs, videos, and advertisements, serve as a blend of journalism and marketing designed to engage consumers at every brand...Read More

With the advent of powerful mobile devices such as smartphones and tablet computers, consumers are interacting with media far more frequently and across a wider variety of platforms than ever before. Augmented reality applications offer an entirely new yet totally organic format for interacting with media. At The Gramercy Institute’s Journal of Financial Advertising &...Read More