The first Sunday in February has become as important to the fans of professional football as any holiday is to the masses of believers of religion, love, or memorialization. True believers schedule life activities around the contests between the 32 National Football League (NFL) teams from early September to just after Groundhog Day in the...Read More

Taking pot-shots at an adversary is a tactic that many find difficult to pass up. In business, it has been a longstanding edict that attempting to use a competitor’s brand against them often results in an unanticipated response. More often than not, talking bad about the competition results in consumers wondering why you don’t have...Read More

At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on...Read More

Did you know there was a football game played Sunday night in New Orleans? The Super Bowl matchup between the San Francisco 49ers and the winning Baltimore Ravens turned out to be highly competitive and compelling until the end, keeping 200 million televisions locked on CBS’ well-managed but unremarkable broadcast. But notwithstanding the action on...Read More

Atlanta-based strategy firm Junction Creative Solutions (Junction) announces the release its Annual Report for 2012. Titled Sustainability in a Fragmented Marketing Economy, the report charts the origins of a myriad of specializations or niches in modern marketing in order to illuminate the importance of centralized strategy to unify these solutions and drive results in 2013...Read More

Watch a set of advertisements during any major television event, and you are bound to see a spot for a Budweiser, Miller, or Coors product. Domestic macrobrewers have notoriously gigantic budgets for ad campaigns, and in terms of sales of their flagship offerings, the rate of return on investment is excellent. Initially introduced in 2007,...Read More