Image Credit: Chinnapong / Shutterstock.com In the beginning, it promised a new era of opportunity to advance the cause of free enterprise; a new pathway that promised a level field of competition where industries would compete for customers regardless of size, and where small, more disadvantaged marketers could meet larger, better-capitalized players on more even...Read More

With the current feverous bidding process that surrounds the selection of each new host of the next Olympic Games, it is difficult to remember that there was a time, not long ago, that few if any of the world’s cities desired to be selected as host of the 3000 year old, international sports spectacle. The...Read More

Since television burst onto the scene in the 1950’s, the than little understood medium was destined to revolutionize marketing and advertising.  As more and more families add television to their homes, marketing and advertising opportunities exploded. The new medium launched an era of visual messaging and abbreviated presentation featuring catchy phrases and snappy tunes to...Read More

Ask any business professional in business for more than 20 years, the story is sure to include a part about surviving an economic recession.  Just as well established as business growth cycles, these periods of economic famine, panic, shake-out and even demise are a natural occurring event in commercial economic history.  However, if you ask...Read More

In an effort to be more competitive in the face of increased competition, mainly from their “dollar store” competitors, Wal-Mart has been minding its costs as U.S. sales growth slows.  U.S. locations declined for nine straight quarters before snapping the streak with a 1.3 percent gain for the quarter ending last October.  It is understandable...Read More

A Snapshot of our Blog in 2012 2012 was truly a year worthy of conversation. Facebook’s IPO opened the world’s eyes to a new understanding of social media, mobile technology continued to grow and captured more of our attention and our dollars, the Summer Olympic Games unfolded in London, Hurricane Sandy became the most digitally...Read More

Although the dawn of all things digital began back in the late 1990s, it has truly just in the last handful of years that we have entered a definitively new era of marketing brought on by internet technologies. From our perspective in the present, it is evident that there has been a transition from what...Read More

A recent experience entailed visiting a prominent big box retailer’s physical location, comparing prices on a smartphone while in the building, and finding that the chain’s own E-retail site had the desired item for a lower price than in the store. When the sales associates refused to honor or match the price from the store’s...Read More

You’ve heard the phrases repeated over and over again like mantras; bad economy. Tight budget. Business is slow. Even UPS, the world’s largest package delivery company and recognizable icon of industrious business everywhere is acknowledging the severity of the situation and projecting continued sluggish growth for the global economy. In reaction, the company is cutting...Read More

One of the most widely viewed portions of the Olympics isn’t any of the competitive events or ceremonies. Over television and digital platforms, millions of eyes are on the bevy of advertisements decorating the Games. Each Olympic year, the International Olympic Committee and the host city of the Olympiad come together to protect the prestigious brand...Read More