Image Credit: Parilov / Shutterstock The pandemic of 2020 spared very few industries and marketers from its wrath. Forced closures and lockdowns altered the very fundamentals of long-standing business models that were often static for decades. For the fitness industry, the broad swath of disruption by everything tech was changing its landscape long before the arrival...Read More

Amazon Prime Day debuted on July 15, 2015, as a way for e-seller Amazon to boost sales during what is typically a slow sales period. The annual campaign is targeted towards Amazon Prime members who pay as much as $119.00 per year for the privilege and benefits of an Amazon Prime membership. In the initial...Read More

For retailers and sellers of just about every consumer product, the Christmas selling season is a crucial time. It is estimated that between 50% and 80% of total revenues are generated in the final six to eight weeks of each year. Surveys and studies are predicting that sales this shopping season will generate between $157...Read More

Image Credit: REDPIXEL.PL / Shutterstock.com In the best of times, many believe that big business and entrepreneurs of all sizes are greedy, profit-driven meanies who exploit the masses and stockpile billions by taking advantage of unfair tax policies, favorable legislation, and economic inequality. The mantra is generational, usually trumpeted by those who are not willing...Read More

Image Credit: jamesteohart / Shutterstock.com Economic recession and downturns in business fortunes are nothing new or unusual. In fact, economic recessions occur with some regularity over time, usually every 8-10 years. Each is an historic ebb and flow of good times, not so good times and just plain terrible times. The art of predicting the...Read More

Image Credit: Prostock-studio / Shutterstock.com As virtually all non-essential businesses continue to be closed across the country during the COVID-19 pandemic, the pain of the closures is being felt across all business sectors. Even businesses that have been declared essential are experiencing a strain on operations, having to reduce hours, limit the number of customers...Read More

Image Credit:  Robert Knescchke / Shutterstock.com For years now we have been told that eCommerce was poised to take over brick and mortar retail. Soon the malls would begin to empty of their retailers, both small and large.  The physical facilities would be laid to waste, to be converted to affordable housing or condominium communities....Read More

Summer vacations are winding down as the dawn of each day comes a little later and daylight dims a bit earlier in the sky. And with these absolute certainties comes the time when children and adolescents prepare to make their way back to school. While each locale initiates the migration at different days and weeks,...Read More

Image Credit: Aysezgicmeli / Shutterstock.com Circumventing the traditional manufacturer to wholesaler; wholesaler to retailer; retailer to consumer distribution model and going directly to the consumer isn’t new for many brands, particularly for those for which telling the brand story and customer service are key factors in making the sale and building customer retention and loyalty. ...Read More

Image credit: Jeramey Lende / Shutterstock.com As a youngster it was a concept that brought glee to the hearts of many a child. Christmas in July! What a great idea. The very thought of having another bite of the gift-receiving apple five months early was an idea that seemed too good to be true. And...Read More